Web Content Editor

27 Oct 2020

Job Duties and Tasks

  • Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.
  • Read copy or proof to detect and correct errors in spelling, punctuation, and syntax.
  • Allocate print space for story text, photos, and illustrations according to spaceParameters and copy significance, using knowledge of layout principles.
  • Plan the contents of publications according to the publication's style, editorial policy, and publishing requirements.
  • Verify facts, dates, and statistics, using standard reference sources.
  • Review and approve proofs submitted by composing room prior to publication production.
  • Develop story or content ideas, considering reader or audience appeal.
  • Oversee publication production, including artwork, layout, computer typesetting, and printing, ensuring adherence to deadlines and budget requirements.
  • Confer with management and editorial staff members regarding placement and emphasis of developing news stories.
  • Interacting With Computers -- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Getting Information -- Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Making Decisions and Solving Problems -- Analyzing information and evaluating results to choose the best solution and solve problems.
  • Communicating with Supervisors, Peers, or Subordinates -- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Thinking Creatively -- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Organizing, Planning, and Prioritizing Work -- Developing specific goals and plans to prioritize, organize, and accomplish your work.
  • Identifying Objects, Actions, and Events -- Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
  • Interpreting the Meaning of Information for Others -- Translating or explaining what information means and how it can be used.
  • Establishing and Maintaining Interpersonal Relationships -- Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Optimize landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Write newsletters  and blogs, optimize the content for SEO and SEM.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Develop and implement link building strategy.
  • Market contents, events and posts on social media and track its impact

Skills

  • The Center’s website is in both Arabic and English. As such, the ideal candidate must have a strong command of the English and Arabic Language (reading and writing).
  • Web content editors must have excellent writing and editing skills, with an understanding of the special requirements of writing for the Web.
  • They must have a good eye for detail, with excellent spelling, grammar and punctuation skills.
  • Need good organizational skills to collate material from multiple sources and produce web content within tight deadlines.
  • Political analysis expertise / experience with a specialization in middle east and GCC affairs
  • Maintain the site once it is live and ensuring the information is accurate.
  • Creating and monitoring social media output and feedback
  • Take on the role of webmaster and be responsible for dealing with enquiries emailed from the site and overseeing any message boards.
  • Editing and proofreading text produced by Colleagues
  • Developing new content
  • Attending content planning and commissioning meetings with other departments
  • Keeping track of developments in web technology and good practice, for example website accessibility issues
  • Make sure web pages are picked up by search engines (search engine optimization)
  • Report on website traffic statistics
  • Reading Comprehension -- Understanding written sentences and paragraphs in work related documents.
  • Writing -- Communicating effectively in writing as appropriate for the needs of the audience.
  • Active Listening -- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking -- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Time Management -- Managing one's own time and the time of others.
  • Judgment and Decision Making -- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Active Learning -- Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Coordination -- Adjusting actions in relation to others' actions.
  • Speaking -- Talking to others to convey information effectively.
  • Experience in modern content management system CMS.
  • Working knowledge of HTML.
  • Proven SEO &  SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience with A/B and multivariate experiments.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • Experience to influence using Big 3 of social media: YouTube, Facebook and Twitter, and have knowledge of emerging platforms, such as Instagram and flicker etc.

Abilities Needed

  • Written Comprehension -- The ability to read and understand information and ideas presented in writing.
  • Written Expression -- The ability to communicate information and ideas in writing so others will understand.
  • Oral Expression -- The ability to communicate information and ideas in speaking so others will understand.
  • Problem Sensitivity -- The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Oral Comprehension -- The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Near Vision -- The ability to see details at close range (within a few feet of the observer).
  • Speech Clarity -- The ability to speak clearly so others can understand you.
  • Deductive Reasoning -- The ability to apply general rules to specific problems to produce answers that make sense.
  • Originality -- The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

 

Qualifications, Knowledge, Experience, Education Required

  • A bachelor’s degree, journalism, multimedia or mass communication. Previous experience in an editorial or Web-related position also is a must.
  • Minimum  8 to 10 years of experience in web content editing   
  • Knowledge of the structure and content of the English and Arabic language including the meaning and spelling of words, rules of composition, and grammar.
  • Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, and the democratic political process.

Specific Tasks of the Website Editor

  • Supervise, follow up and update on daily bases the Center’s website in both Arabic and English in coordination with the IT section at the Center.
  • Write a periodical political analysis on the latest political events and developments.
  • Prepare papers and studies written by researchers inside and outside the Center to publish them on the website. This also requires making adjustments, if necessary, summaries and handling the technical aspects, as well.
  • Manage the whole process of inviting researchers outside the Center to write papers and publish their work on the website.
  • Write news items that cover the Center’s activities and events.
  • Supervise the content of the Center’s social media pages.